The synergy between superior nutrition and great palatability

Palatability is essentially a subjective relationship between the animal and it's food and it should be remembered that a food delivering a high level of palatability does not necessarily provide appropriate nutrition.

As mentioned previously, increasing the acceptability of clinical foods can directly influence the wellbeing of pets undergoing nutritional management for clinical conditions. But palatability should not be considered in isolation. Whilst it can be a potent motivator for pet food purchase, manufacturers need to take into account the nutritional needs of pets.

Hill's Pet Nutrition recognises that a high level of palatability is essential if pets are to receive optimum nutrition. And with over So years experience, Hill's ensures that it produces pet food with both superior nutrition and high palatability.

Hill's commitment to dietary management
Hill's Science & Technology Centre is home to veterinary surgeons, food scientists and many other experts dedicated to applying the very best technology to pet nutrition.

This commitment to research and innovation has produced the most extensive range of dietetic products for ill, at risk and healthy animals. The Hill's approach provides veterinary practices with nutritional support across all conditions and lifestages. In fact, Hill's is the number one recommended brand for pets by veterinarians across Europe.

Prescription Diet
Exclusive to veterinary practices, Prescription Diet products represent the most advanced range of specialist nutrition for the dietary management and control of clinical disorders.

Science Plan
The Science Plan range is only available to the veterinary profession and specialist retailers. It provides the best nutrition to help healthy animals stay healthy longer -whatever their lifestage -and is, in fact, vets' number one choice to feed their own pets.

For more information, contact Pets Corner Sdn Bhd at 03-4043 2420 or visit www.HillsVet.com.